Hello! What’s your background and what services you or your agency provide?
I (Linkedin) worked as Head of Marketing and PR for global corporations for 16 years before starting my agency. I think of PR as one of the ingredients in the communication mix where we can reach the people we’d like to share our stories with.
At the agency, we work on the whole communication strategy for our clients and see which channels we can use to reach their audience. We also help them craft the story and put it in front of the right eyes. We also implement the strategy, set up KPIs and track them, so that they can see results.
What motivated you to working in the PR profession? What’s your typical work week like?
I studied it, alongside marketing at university, and ever since then, I love working with the journalist or the editor on several exciting stories.
During the week I have office days when we’re proceeding with the projects, and I have meeting days. This is when I have the consultations with my clients, I meet journalists, attend networking events, meetups, and other gigs. I try to keep a good balance of everything I do.
How have you attracted new clients and grown your business?
My clients come from a mix of channels, that I always plan ahead, and track them. I always make sure I follow up on prospective clients we already talked to and keep in touch with previous clients. This always results in repeat assignments.
I have clients from word of mouth, social channels (LinkedIn and Instagram), in-person events I organise, public speaking, and email marketing.
What are your favorite PR tools that you cannot live without?
Personal relationships and networking, these are always the strongest. I also use databases, but I build my own database out of those. I never use platforms to send email shots to the press, but craft a personalised message to everyone.
Social media is a big help obviously, and I make sure I comment and like the posts of my connections even when we don’t have a project together.
I also use Google trends and SEMRush to identify topics and keywords that are trending or are about to trend.
But if I have to name one tool, it’s my little black e-book:)
Have you found anything particularly helpful in getting a placement on a top tier outlet?
Yes, relationships that I always take the time to look after.
How do you stay on top of current events and trends?
I use platforms like Google Trends, SEMRush, Quora and Buzzsumo, but obviously, I also check the titles of the media outlets which are important for me.
I am subscribed to newsletters, and I also look at what’s happening globally.
What’s a client story that you’re most proud of?
It’s a recent one: I could get a restaurant in Forbes magazine.
They had a very good story, and it’s a very good example that the main thing press needs is a good story.
What’s your advice for PR pros who are just starting out or entrepreneurs doing PR on their own?
Never save time on looking after your relationships. Don’t contact someone only when you need them, but make sure you offer your support first. Listen more than talk.
What are your goals for the future?
I will start group and 1-2-1 courses to help business owners build meaningful press relations. My book about press relations Grow your reputation) will be published in September.
Where can we learn more about your work or life as a PR pro?
I have events and courses where I speak about various topics related to PR and marketing. I regularly post on LinkedIn (https://www.linkedin.com/in/timeakadar/), Instagram (https://www.instagram.com/marketingclublondon/) and on my website (http://contentbonum.com/blog/). My book about press relations with editors tips and case studies will be published in September 2019.